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“My personal style is not a content calendar.”

A creator's-eye view of getting dressed when every outfit could become a post.

Studio portrait of a woman in soft blue and violet light
Illustrative photograph · Unsplash

The story

Somewhere between saving outfit ideas and planning what to share, I started looking at my wardrobe through a screen. I would ask whether a combination was interesting enough before asking whether I wanted to wear it.

There is nothing wrong with enjoying an audience. Sharing a find or a new way to wear an old piece can be generous and creative. But I wanted a few choices that belonged only to me.

An outfit with no audience

So I started leaving some days undocumented. I wore my favourite trousers twice in a weekend. I reached for the soft jumper with the slightly tired cuffs. I discovered that a good day does not always produce a good photograph.

I still love getting dressed. I still save ideas. The difference is that the photograph has become an optional part of the outfit, rather than its reason for existing. That feels like a little freedom worth keeping.

OUR WRITERSSara Tilla

Read more from Sara Tilla on Her & Bloom.

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